In-House SEO vs Outsourced SEO
Much like the age old question ‘who would win in a fight between Batman & Superman’ the same can be asked when it comes to SEO. Do you employ in-house or do you outsource??
Let’s Get Ready to Rumble!!!!!!
If you are looking to push the online side of your business further there will be an inevitable decision that you will soon be faced with.
Do you go down the in-house SEO route or do you choose to outsource your SEO needs? It is an argument that has been rumbling on since businesses started to realise and embrace the true power of internet marketing rather than seeing it as a bubble that was, at some point, going to burst.
Online marketing overall covers a whole spectrum of practices, activities and channels depending on the requirements of your business such as:
- SEO (Search Engine Optimisation)
- CRO (Conversion Rate Optimisation)
- Social media
- Email marketing
- Content marketing
Taking the ‘In-House’ Route
With any argument in the world there is always two sides and this argument is certainly one with it’s pro’s and con’s for either side.
When using an in-house team or person quicker implementation of practices will always be something largely in your companies favour.
When you compare this to an outside agency who meet up with their clients at weekly or monthly intervals, even if they are readily available on the phone, it’s pretty clear who has the greater ability to get changes and requests actioned and implemented quicker.
Although there are so many benefits of using an established SEO agency it is just a fact of life that you will never be their only client or sole focus. One of the big benefits of going ‘in-house’ is the ability to focus purely on your SEO project and strategy and to gain a highly detailed understand of what is constantly happening and what needs to happen next.
Time & Skill
As mentioned previously there isn’t one core element or ‘ingredient’ that drives a website’s search rankings these days. Every facet of online marketing should be taken into consideration such as on-page SEO, social marketing and content marketing.
So it is a simple fact that you will rarely come across one person that you would wish to hire that has either enough hours in the day to focus heavily enough on all the areas of your online marketing that are required.
More importantly finding someone that has enough proven experience in each of these individual areas of online marketing to make a noticeable difference to your bottom line can be a near impossible task.
Venturing down the ‘Outsourced’ Road
So you have Googled ‘SEO experts’ in your area and you have had a meeting with the company at the top of the organic rankings. What can you expect?
An instant team with knowledge at your disposal
It is a fact that when you sign up with an SEO agency you have manpower and experience at your fingertips straight away. It saves sorting through CV’s, holding interviews and losing hours of productivity in the search for your version of the perfect in-house SEO.
Also, like many everyday business owners, you may not understand SEO fully yourself so how can you be confident in hiring the best person for the job?
A reputable SEO company should be made up of team members who are skilled and knowledgeable in their discipline of social marketing i.e. dedicated content writers, dedicated social marketers etc.
Proven experience and understanding
Engaging a proven Liverpool SEO agency will not only get your campaign moving a lot quicker than if you were to try and implement it yourself. They will also have an established track record including case studies, client references and a decent sized SEO team.
Case studies and success stories
When looking to employ the services of a Liverpool SEO agency it is crucial that you do your due diligence! Why use an agency that relies on Adwords to generate new clients? Or why use an agency that is located firmly at the bottom of page 1 of Google?
The simple formula is to go with an SEO agency at the top end (if not the top) of Google who can demonstrate to you their previous work and success.
There is nothing better than hearing things from the horse’s mouth so a company who are confident enough to put client video references on their site for all to see is definitely a company for the shortlist.
It is fair to say that there a many factors for employing an SEO in-house and also for using an outsourced SEO company.
Should you choose to outsource your SEO needs here @founddmarketing we can promise our clients the following things:
- A company who are organically top of Google for SEO.
- No contract SEO – We are top in our industry, our clients are top for what they do meaning everyone is happy!
- LIVE reporting – you can access your reporting on a daily basis showing increase in keyword positions, social media activity, everything. This gives our customers complete transparency.
- Always ahead of the curve when it comes to Googles latest updates.
- A dedicated Account Manager overseeing your project personally and being a constant point of contact.
Being SEO experts in Liverpool we are looking forward to your enquiry. Feel free to visit our site and see what our customers say about us or feel free to call us on 0151 329 2988.