The ‘Devil is in the Detail’

It’s all very well having a website with keywords towards the top end of Google, but what’s the point if your phone doesn’t ring, on-line orders not made or even your contact form doesn’t get filled out? You’ll likely be still paying your monthly SEO invoice and told that things ill ‘pick up soon’. Wrong. Your website is not optimised for conversion. You have landed on our website because you want SEO, great, but what you need is CRO, namely Conversion Rate Optimisation. As part of our initial and ongoing CRO service, we ensure the following is done:

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  • Website User Experience is what it should be
  • Work with you on engaging content
  • Prices are competitive
  • Goals are set and in place
  • Constant tweaks to User Experience
  • Keeping up to date with industry trends
  • Ensuring best Call to Action is given
  • Delivering everything in jargon free reports
Improve website User Experience

Conversion Rate Optimisation Experts

Getting people to your page is only half the battle, and this is where many SEO companies in Liverpool fall down – they stop at the critical moment, and pat themselves on the back, telling you, “Well, we got the people to your page!”

Yeah, sure – the visitors are there, but are they converting into paying customers? It defeats the point of strategically planning and developing your content if you’re going to stop at the final hurdle.

We are the top Conversion Rate Optimisation Experts in Merseyside and beyond! What that means for you is that we don’t aim to get vast quantities of people on your page – we focus on getting the right people to your page, the ones that are genuinely interested in purchasing your products and services and are more likely to convert into paying customers.

What would you prefer? 1,000 unique visitors who don’t really care about what you’re doing with 100 conversions as a result; or 500 unique visitors who are actually looking for your specific offerings – with 400 happy shoppers checking out?

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Set Goals and Realistic achievable targets short and long term

Visitor Numbers Aren’t Everything

We carefully research all our SEO and PPC campaigns, and make our recommendations based on data, competitor analysis, trend identification, and our expertise. We aren’t going to promise you hundreds and thousands of visitors (anyone who can promise you a set number of visitors is about to use black hat techniques and flood your page with bots to artificially inflate the numbers).

We want you to be seen by the right people in the right places, and we make suggestions that are focused on making that happen. It could be tweaking your landing pages, strengthening your Call to Action (CTA), making your site maps make more sense and cover what they need to.

We don’t rest on our laurels either, we continue tweaking, adjusting, testing, and trying new angles and opportunities, so your business can keep growing and improving, and won’t get left behind with outdated processes or keywords.

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Tweak and refine
Setting Sensible Targets and Achievable Goals

We know that you want to do the best you can, and you want to do it now – but SEO, when it’s done properly, takes time. We aren’t going to try and pull the wool over your eyes and make claims we can’t back up.

We’ll collaborate with you to determine what your website is capable of achieving, and how long it’s going to take to make it happen. You can check your campaign progress at any time using our client dashboard, and we’ll keep you updated with regular reports, which are nice and simple – we don’t use jargon and flowery language to hide details or make your campaign sound better than it is. We will always tell you exactly as it is – so you’ll always know where you stand.

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Setup reporting of monthly KPIs
Conversion is the key!

So many companies spend so long shouting about getting people to your site, that many clients come to us assuming that what they need is the numbers. We can’t stress just how important it is that there are conversions – if you’re getting visitors, but that’s not leading to sales or enquiries, then there’s a kink in the chain that needs to be worked out!

We work closely with our clients and their staff, and we’ll keep tweaking the formula until we get it right, and your conversions are improved naturally!

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Learn more about Conversion Rate Optimisation from our SEO blog

If you’re interested in our Conversion Rate Optimisation services, checkout our blog posts written in-house and also by industry experts.

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What are you waiting for?

I get that there are literally hundreds of SEO companies in Liverpool to choose from. So why choose my business? Well, we are 15+ years old and have ranked thousands of keywords at the top of Google. We charge less until your website is found, don’t require any contracts and offer live, real-time reporting.  Is that good enough?

Don’t delay, call my team on 0151 329 2509 today and lets get your website found and new enquiries coming into your business.
 Peter Duffy, owner of Merseyside Web 

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