Are You Prepared to be found in the grand ‘Schema’ of Things?
Have you heard of schema before? It’s basically a framework or concept that helps organise information and make it usable.
For SEO, we’re talking about Schema Mark-up – a type of data that gets added to a webpage to create an enhanced description (a rich snippet). It is a language used by search engines to read and understand what your page says, and what the content and context of the site is, so the search engine can categorise the results for their searches.
Schema started getting used back in 2011, and now all the top search engines (Google, Yahoo, Bing, and Yandex to name a few) collaborate and use this microdata to interpret the context of a search and help determine the quality of the results.
Why Do You Need Schema Mark-up
When you look at search results, what’s the first thing you see under the title? The text snippet – and this is where Schema Mark-up makes its impact. These rich snippets tend to have higher clickthrough rates than regular search results and can lead to increased traffic to your webpage.
Schema Mark-up’s primary function though, is to help the search engines understand your content, so they can display it in the right results, which also leads to increased clicks and traffic, as people can find your pages easier.
Give That Page a Star!
Have you wondered how pages get their ratings and shiny gold stars on Google search snippets? These come about from an aggregate rating schema, that tells Google (and other search engines) what your rating is – they might draw this data from a variety of sources, or simply from your Google Business Profile page reviews. But if you want to have those shiny beautiful stars, you need to have the relevant product schema coding built into your webpage.
Improving Your Usage Metrics with Schema Mark-up
Putting it simply, sites that have a Schema Mark-up code will do better on SERPs than those that don’t; after all – search engines exist so people can find answers to their questions, and Schema Mark-up organises the data so those answers are easy to find!
Despite the benefits of using the schema Schema Mark-up coding, a lot of businesses don’t understand or even realise what it is, and so don’t use it – and are missing out on higher results (sometimes as much as four positions higher
) with minimal effort.
The more visible your site is to search engines, who are looking to sort their results in the most efficient manner, the more likely you’ll be to attract more website visitors and make those all-important conversions to paying customers!
To really push your content to its limits, and make the best use of your site, you need to make use of schema markup and look at embedding the code into your pages.
If you’re not sure where to start, or what your Schema Mark-up needs to contain, we’re here to help. Get in touch with our experts today, and we’ll provide you with the tools, codes, and expertise you need to make this simple improvement.